Café Flor Rosa

History
Martha Ojeda arrived in Colonia Loayza in 1987 because her father-in-law advised her to grow coffee. In addition to working with coffee, Martha works as a cook in the Caranavi Hospital. She has one day off a week, and she takes full advantage of it. She wakes up at 4:00 in the morning to work with her husband and children to process coffee. Sometimes she returns to work in the hospital kitchen without even sleeping. All of this effort is worth the trouble for Martha. Her children have been able to study and this year they will graduate from high school in Caranavi. Her work in the hospital helps a lot, but coffee is her principal income. She participated in the Cup of Excellence so that her product would have a greater value. The day she heard about her prize was very emotional. “That day was like a dream. I couldn’t find the words to describe it. I put my trust in God that I would be able.” All of Martha’s efforts and her earnings from the international auction will be used for capital improvements, and for some basic needs of her family. “I’m going to invest in improving my coffee. For my two children who will go to the university this year… this money is for them.”

Environmental Care
Organic compost from the discarded coffee pulp, the use of natural barriers, soil protection.

Other Statistics:
Soil Type: Silt Loam
Annual Precipitation: 1750 mm/year
Shade Type: Inga edulis sp.
Weed Control: 3 times a year
Pruning: Sanitary and Formation
Productive Practices: Organic compost from the discarded coffee pulp, the use of organic barriers, soil protection.