Valentín Choquehuanca Aduviri has worked in coffee production for 12 years in the Colony Loayza, during which the price of coffee was low. He believes that competitions like the Cup of Excellence will make Bolivian coffee more well-known in the world.
He received technical assistance from quality control technicians from FECAFEB. His principal future plans are to improve his coffee production. He will dedicate his prize for third place to his family.

Valentín values the radio program “La Hora del Café” (“The Coffee Hour”) which guided him and motivated him to participate in the Cup of Excellence. The program recommended harvesting only the cherries during the coffee harvest, even though they already know this. He mentions the radio program because it mentioned all of the processes that are undertaken within the Cup of Excellence.

He remembers the night that the 2009 Cup of Excellence awarded prizes, he heard the announcements for prizes for tenth place, ninth, eighth, and didn’t hear his name. When he least expected it, he was in third place. He noted that he believes that one of the most exciting moments was when he remembered with happiness all of the work he did with his family.