Overview

Guillermo Magaña worked at the age of 20 in the extinct “Salvadoran Coffee Company” as security guard, while working there he was able to learn about varieties and coffee growing in general. Although he is native of Metapán, Guillermo’s family was not in coffee business, he is the first generation of coffee growers and as he loves to be an agri-businessman. Guillermo also oversees a small local business in Metapán that sells cereals, grains, fertilizers, etc.

A while ago, Guillermo was going to Ocotepeque in Honduras with a friend, and suddenly his friend told him about a farm on sale, this happened almost nine years ago. So he went to see it with him and told the owner that on his way back they were going to talk about business, and that’s what it happened. When he was returning from Ocotepeque, he bought the farm that very day, by that time the farm was pastureland.

Guillermo fall in love with this farm, he bought it because it was exactly what he was looking for. The Batalla or “The Battle” was baptized after the rough access that it used to have during the first stage of establishment. He was driving his pick up truck on the steep and slippery clay soils when some technicians from Procafé saw it and said to him that it was a huge battle against the road so he came up with that name.

This coffee plantation has 7.5 year average coffee trees, he is replanting 2.1 hectares with Pacas and he wants to do the same next year on 2.8 hectares of Bourbon. In order to participate in COE, Guillermo harvested during 3 days an area selected because it is the highest point of the farm with very good trees of both Bourbon and Pacas. Guillermo performs 1 foliar application and other organic foliar rich in potassium. He fertilizes based on soil analysis and he normally applies 1 formula and urea. He uses chicken manure and organic compost every 2 years.

The technique of pit digging is what he believes in the most; Guillermo is convinced that it was the richness inside these pits that makes the trees so healthy keeping the soils nutrients on proper levels. Guillermo’s idea is to establish a long term relationship with the buyer directly or through his exporter.

Other Statistics:
Coffee varieties: 60% Bourbón, 40% Pacas
Type of Shade: Copalchi, cypress, ingas.
Average Annual Rainfall: 2,200 mm
Average Temperature: 15 ºC
Type of Soil: Clay loam
Annual Production: (60kg) 230 bags
Mill and company where lot was process: Beneficio Los Reyes, UNEX
Other land: Cypress forest
Fauna: Torogoz, Roadrunners, butterflies, rabbits, agouti, deer, orioles, white-wings dove, etc.

GPS Coordinates:
Latitude: N 14º 20’ 29.4’’
Longitude: W 89º 18’ 41.6’’